ABOUT US
District Frame & Art Co. is a proud veteran-owned business based in the heart of El Paso’s art district.
We’re a diverse, collaborative team with expertise across framing, design, marketing, and project development. As a veteran-owned company with diverse leadership - including woman and minority co-owners in marketing, development, and production - we bring a shared commitment to creativity, quality, and service.
We proudly serve artists, collectors, homeowners, and commercial partners - and we welcome opportunities to collaborate on local, state, and federal projects. Whether framing a personal treasure or managing a large-scale contract, we deliver thoughtful design, dependable service, and exceptional results.
MISSION
Our mission is to elevate and preserve what matters - through precision framing, trusted craftsmanship, and a commitment to excellence that serves individuals, institutions, and the creative spirit behind every piece.
Core Values
Craftsmanship
We believe in doing things right - with precision, patience, and pride. Every detail matters, and nothing is left to chance.
Honor
We treat both our clients and their art with deep respect. Trust is earned, not expected - and we don’t take it for granted.
Creative Purpose
We don’t just frame to preserve - we frame to elevate. Every piece has meaning, and our job is to help that meaning shine.
Integrity
No shortcuts. No upselling. Just honest work, thoughtful guidance, and follow-through you can count on - every time.
Rooted in Community
As a veteran-owned business, we believe in showing up - for our neighbors, for artists, and for the creative communities we’re proud to be part of.
Our Team
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Marcelino Cardoza | Owner
Marc brings 17 years of distinguished service in the U.S. Army into the world of custom framing, where discipline, precision, and leadership guide his craft. An artist himself, he understands the importance of protecting and elevating every piece, whether it’s a cherished heirloom or a large-scale installation. His framing work is recognized for its blend of precision and artistry, earning trust from both individual clients and organizations across the region. Deeply connected to the El Paso community, Marc is known for his approachable teaching style—leading in-house classes and supporting local art events that bring people together. Beyond the studio, his greatest joy is family. Together with his wife, he’s raising four children and sharing his love of the arts by introducing them to exhibitions, openings, and cultural events across the city.
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Tina-Marie Hew Len | Co-Owner
What began as a personal hobby—refreshing and reframing artwork—has grown into Tina-Marie’s signature approach: helping people fall back in love with the art they already own. She consults with clients on-site to reimagine collections, update favorite pieces with fresh designs, or source the one missing artwork to complete a vision. With years of leadership experience in El Paso’s non-profit and healthcare communities, Tina-Marie is deeply connected to the people and organizations that shape the region. She brings that same sense of care and commitment to every project—whether for a home, hospital, dealership, or restaurant. A connector at heart, she also curates and sells original art, ensuring clients have access to pieces that truly resonate. Outside the studio, Tina-Marie and her husband are often on the road—traveling, chasing live music, and finding inspiration to bring back into the spaces she designs.
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Aaron Silva | Co-Owner
Aaron’s path to framing is as diverse as his skills. After graduating from culinary school and running his own bakery in Arizona, he discovered a second career in the art world, where he now brings over 13 years of experience. At District Frame & Art Co., Aaron is the resident expert in advanced framing machinery—especially the Valiani computerized cutter—which allows him to bring even the most intricate client ideas to life. He thrives on blending creativity with precision, producing designs that stand out for their craftsmanship and detail. He also enjoys sharing his technical knowledge with clients and peers, making the framing process approachable and collaborative. Rooted in both creativity and community, he’s passionate about supporting local arts while making custom framing accessible and exciting. Outside the workshop, Aaron is a second-degree black belt Judo instructor, an avid hockey and football fan, and a lifelong music enthusiast who draws inspiration from every rhythm and lyric.